Customer Journey Management for Small Businesses | NOVA Suite by Starlight Digital
NOVA Suite helps small businesses manage every stage of the customer journey - from awareness to advocacy - with smart automation, SEO, and reputation tools.
NOVA Suite helps small businesses manage every stage of the customer journey - from awareness to advocacy - with smart automation, SEO, and reputation tools.
From the first spark of awareness to long-term advocacy, every step your customer takes determines growth. NOVA Suite brings the entire journey into one simple platform—boosting visibility, credibility and conversions.
The customer journey maps how potential buyers move from discovering your brand to becoming loyal advocates. The five stages—Awareness, Findability, Reputation, Conversion, and Advocacy—work together to build sustainable growth. NOVA Suite gives small business owners practical tools to manage each step.
Over half of customers use social media and Google to research products. NOVA Suite centralises social posting, Google Business Profile updates and engagement tracking—so your brand shows up consistently where it matters.
88% of local searches lead to a call or visit within 24 hours. NOVA Suite keeps your listings accurate across the web, integrates with Google Maps and tracks local keywords—so customers find you first.
95% of buyers read reviews before purchasing. NOVA Suite’s Reputation Manager centralises monitoring, enables instant responses and automates review requests to lift ratings and credibility.
If people can’t contact you or buy in a few taps, they bounce. NOVA Suite streamlines UX with conversion-focused landing pages, bookings, lead capture and analytics that tie clicks to sales.
Happy customers are your best channel. NOVA Suite helps you collect testimonials, encourage referrals and showcase social proof to drive compounding growth.
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Awareness, Findability, Reputation, Conversion and Advocacy. NOVA Suite provides tools for each stage, so you can manage the full funnel without stitching together multiple platforms.
NOVA Suite syncs your NAP (name, address, phone) across key directories, integrates with Google Business Profile and tracks local keywords to help you appear in map packs and intent-based searches.
Yes. You can monitor and respond to Google, Facebook and other review sources in one dashboard, plus automate new review requests via SMS and email.
Absolutely—via mobile-first landing pages, bookings, contact options, AI chat and analytics that identify which channels and pages drive the most leads and sales.
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